AN AGAINST-ALL-ODDS

AMERICAN SUCCESS STORY

"I named my beer after Samuel Adams because the name is assertively American: He was a patriot and a brewer who dreamed of establishing independence in government. I wanted my Samuel Adams Boston Lager to lead another kind of revolution...independence from imported beer" - Jim Koch, Founder & Brewer

Sam Adams is an against-all-odds American success story; the original American beer that took on the titans and revolutionized an entire industry. We pioneered Craft Beer over 30 years ago and ever since, we’ve pushed boundaries, silenced naysayers and trail-blazed the way for 4,000-plus craft brewers to follow in our footsteps. It takes grit to make it in America.

30 years ago Jim Koch had a vision of his American dream. Follow your dream and follow ours, too.

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BREWERY TOURS, SAM GEAR, AND MORE.

Shed Your Layers

Ditch the sweaters and sip your way into Spring and Summer in these super soft T's!
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Visit Our Boston Brewery

We opened our Boston Brewery in 1988, and ever since
it has been our research and development hub. If you’re in Boston, take a tour and sample some exclusive beers.